Voice-of-Customer Intelligence — Graduation Alliance

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4 comparability buckets · generated 2026-06-25

Each bucket is a separate comparability bucket — they are NEVER merged or ranked against each other. Solicited reviews, ambient social/forum voice, and a brand's own owned audience are fundamentally different speech genres with different error models. Read each on its own terms; a number in one bucket is not comparable to a number in another.
Redditambient / forum
Reddit
Brands ~absent from organic — 100% category demand-voice (1 brand mention in 11,861). Top themes: mental health, college/nursing, life circumstance.
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YouTubeambient / creator
YouTube
Thin in organic — only ~10 of 434 posts name a brand (GA 3, Grad Solutions 7); 98% is category discourse.
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TikTokambient / creator
TikTok
GA absent from organic · Learn4Life leads the few brand mentions (35 of 51) · ~half is category discourse.
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Instagrambrand-owned audience
Instagram
Graduation Alliance net sentiment +40% (#2 of 3 owned audience · n=5)
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Paid Creativeadvertising
Meta + Google Ads
GA runs 57% of captured ad creatives (637 of 1,110) · free_cost the dominant angle (24 of 81 Meta ads)
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Star Reviewsdirectional
Google Maps + GreatSchools
GA location reviews avg 4.8★ (n=73) · thin / directional only
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How to read this. Every headline is computed in SQL over that bucket's governed metric tables (the model never generates figures); open a report for the full evidence, with verbatim quotes behind each number. Buckets with no headline simply had no metric computed yet — never a fabricated figure.