Social Voice-of-Customer — Ga Reddit

11,861 relevant Reddit records · 1 brand-mentioning · generated 2026-06-25

⚠ Separate bucket. This is ambient social/forum voice (Reddit), a fundamentally different speech genre from solicited reviews — it is never ranked against the review report. Share-of-Voice measures presence, not sentiment. Brand attribution is in-text with abstain; single-mention attributions are within attribution noise.

Share of Voice — who owns the recent organic conversation

50.0%
Graduation Alliance is absent from the recent organic Reddit conversation (1 of 2 brand mentions in the trailing 18 months). Competitors own the word-of-mouth in the communities where this category is decided.

Share of the brand mentions across 1 recent brand-mentioning records (denominator = 2 total recent brand mentions; a comparison post counts once per brand). Trailing 18 months. Presence, not sentiment.

Graduation Alliance ← CLIENT
50.0%
n=1 recent · 1 all-time · CI 9%–91% · reddit
Ahsa
50.0%
n=1 recent · 1 all-time · CI 9%–91% · reddit ≈ tied (overlapping confidence)
Grad Solutions
0.0%
n=0 recent · 0 all-time · CI 0%–66% · reddit ≈ tied (overlapping confidence)
Learn4Life
0.0%
n=0 recent · 0 all-time · CI 0%–66% · reddit ≈ tied (overlapping confidence)
Chancelight
0.0%
n=0 recent · 0 all-time · CI 0%–66% · reddit ≈ tied (overlapping confidence)
⚠ Capture-recall caveat. Share-of-Voice measures who we captured more of — not necessarily who is discussed more. If our capture recall differs by brand, this over- or under-states a brand's true conversation share; the confidence band reflects sampling noise only, not capture bias.

Category discourse — the bigger story

100% of relevant posts (11,860 of 11,861) name no brand at all — pure category conversation — the questions, problems, and trade-offs buyers weigh. This is the unmet-needs space buyers discuss before choosing a brand.

Category-pain map — what the community actually discusses

Aspect prevalence across relevant posts in the reporting window (the 21-aspect social taxonomy, discovered from this corpus). category = problem-space / shopping behaviour; product = product experience. Click to read posts (evidence highlighted).

20% of aspect mentions are social-only themes a review funnel structurally can't capture (where-to-buy, dupe-hunting, social proof, price-seeking, sustainability). This is the differentiated intelligence in the ambient bucket.
Mental Health barrier10% of posts · 96% negative · n=1153
College Nursing trigger9% of posts · 31% negative · n=1085
Life Circumstance barrier8% of posts · 95% negative · n=907
Job Career trigger5% of posts · 60% negative · n=584
Financial barrier5% of posts · 91% negative · n=538
Academic Test Wall barrier4% of posts · 85% negative · n=515
Too Old objectionreviews miss this4% of posts · 60% negative · n=462
For My Kid trigger3% of posts · 25% negative · n=372
Flexible decision_factorreviews miss this3% of posts · 9% negative · n=319
Bullying Social barrier2% of posts · 98% negative · n=292
Fast decision_factor2% of posts · 16% negative · n=285
Legal Life Event trigger2% of posts · 85% negative · n=264
Aging Out Shame trigger2% of posts · 86% negative · n=256
Behind On Credits barrier2% of posts · 93% negative · n=242
Fail Again Fear objectionreviews miss this2% of posts · 97% negative · n=215
Supportive Coach decision_factorreviews miss this2% of posts · 42% negative · n=197
Is It Legit Accepted objectionreviews miss this1% of posts · 81% negative · n=113
Cost Fear objectionreviews miss this1% of posts · 90% negative · n=112
Military trigger1% of posts · 20% negative · n=107
Free decision_factorreviews miss this1% of posts · 2% negative · n=101
Employer College Accepted decision_factorreviews miss this1% of posts · 20% negative · n=82

Topic-mix over time — how the conversation evolved

Directional only: the seed-stability diagnostic (scripts/seed_stability_social.py) has not been run for this study, so the topic-mix is not yet confirmed robust to the capture seeds. Share of captured discourse (conditional on collection method), per quarter. Within-period rates (never raw counts); only quarters above the evidence floor are shown. Never co-plotted against the review topic-mix — a different genre.
Aspect2025-Q12025-Q22025-Q32025-Q42026-Q12026-Q2
Mental Health11%6%8%9%14%10%
College Nursing10%6%12%11%10%8%
Life Circumstance8%5%9%8%10%7%
Academic Test Wall6%3%4%3%5%5%
Job Career5%3%5%5%9%4%
Financial4%4%5%5%6%4%
Bullying Social2%2%3%2%3%2%
Too Old3%1%2%12%5%2%
Flexible3%2%3%3%4%2%
Fail Again Fear3%1%1%2%2%2%

Head-to-heads — where buyers compare brands (1)

Posts that weigh multiple brands against each other, most-upvoted first. Click to read.

AhsaGraduation Alliance

By brand — read the mentions

Most-upvoted (salience-ranked) attributed mentions per brand; the evidence span that drove attribution is highlighted. Click to expand.

Graduation Alliance n=1
Ahsa n=1
Grad Solutions n=0 — no recent mentions
Learn4Life n=0 — no recent mentions
Chancelight n=0 — no recent mentions
How to read this. Every number is computed in SQL over the governed metric_social_sov / social_brand tables (the model never generates figures); each brand expands to the verbatim posts (evidence span highlighted) behind it, linked to the source thread.
Window & lanes. Headline comparison = trailing 18 months; full history is retained (excluded from the comparison only, never deleted).
Limitations. Reddit capture was brand-seeded (the captured SET is a seed artifact); comment context is not yet used (standalone classification); SOV is presence-only. Single-mention attributions are within attribution noise.