Social Voice-of-Customer — Ga Youtube

419 relevant YouTube records · 10 brand-mentioning · generated 2026-06-25

⚠ Separate bucket. This is ambient social/forum voice (YouTube), a fundamentally different speech genre from solicited reviews — it is never ranked against the review report. Share-of-Voice measures presence, not sentiment. Brand attribution is in-text with abstain; single-mention attributions are within attribution noise.

Share of Voice — who owns the recent organic conversation

30.0%
Graduation Alliance is a minor voice in the recent organic YouTube conversation (3 of 10 brand mentions in the trailing 18 months). Competitors own the word-of-mouth in the communities where this category is decided.

Share of the brand mentions across 10 recent brand-mentioning records (denominator = 10 total recent brand mentions; a comparison post counts once per brand). Trailing 18 months. Presence, not sentiment.

Grad Solutions
70.0%
n=7 recent · 7 all-time · CI 40%–89% · youtube
Graduation Alliance ← CLIENT
30.0%
n=3 recent · 3 all-time · CI 11%–60% · youtube ≈ tied (overlapping confidence)
Learn4Life
0.0%
n=0 recent · 3 all-time · CI 0%–28% · youtube ≈ tied (overlapping confidence)
Ahsa
0.0%
n=0 recent · 0 all-time · CI 0%–28% · youtube ≈ tied (overlapping confidence)
Chancelight
0.0%
n=0 recent · 0 all-time · CI 0%–28% · youtube ≈ tied (overlapping confidence)
⚠ Capture-recall caveat. Share-of-Voice measures who we captured more of — not necessarily who is discussed more. If our capture recall differs by brand, this over- or under-states a brand's true conversation share; the confidence band reflects sampling noise only, not capture bias.

Category discourse — the bigger story

98% of relevant posts (409 of 419) name no brand at all — pure category conversation — the questions, problems, and trade-offs buyers weigh. This is the unmet-needs space buyers discuss before choosing a brand.

Category-pain map — what the community actually discusses

Aspect prevalence across relevant posts in the reporting window (the 21-aspect social taxonomy, discovered from this corpus). category = problem-space / shopping behaviour; product = product experience. Click to read posts (evidence highlighted).

26% of aspect mentions are social-only themes a review funnel structurally can't capture (where-to-buy, dupe-hunting, social proof, price-seeking, sustainability). This is the differentiated intelligence in the ambient bucket.
For My Kid trigger10% of posts · 22% negative · n=41
Life Circumstance barrier5% of posts · 84% negative · n=19
Flexible decision_factorreviews miss this4% of posts · 0% negative · n=16
Bullying Social barrier2% of posts · 100% negative · n=9
Job Career trigger2% of posts · 25% negative · n=8
College Nursing trigger2% of posts · 38% negative · n=8
Free decision_factorreviews miss this2% of posts · 0% negative · n=8
Supportive Coach decision_factorreviews miss this2% of posts · 29% negative · n=7
Financial barrier2% of posts · 100% negative · n=7
Behind On Credits barrier1% of posts · 83% negative · n=6
Legal Life Event trigger1% of posts · 67% negative · n=6
Too Old objectionreviews miss this1% of posts · 60% negative · n=5
Mental Health barrier1% of posts · 100% negative · n=5
Academic Test Wall barrier1% of posts · 100% negative · n=4
Cost Fear objectionreviews miss this1% of posts · 67% negative · n=3
Military trigger0% of posts · 50% negative · n=2
Is It Legit Accepted objectionreviews miss this0% of posts · 50% negative · n=2
Aging Out Shame trigger0% of posts · 100% negative · n=2
Fast decision_factor0% of posts · 0% negative · n=1

Topic-mix over time — how the conversation evolved

Directional only: the seed-stability diagnostic (scripts/seed_stability_social.py) has not been run for this study, so the topic-mix is not yet confirmed robust to the capture seeds. Share of captured discourse (conditional on collection method), per quarter. Within-period rates (never raw counts); only quarters above the evidence floor are shown. Never co-plotted against the review topic-mix — a different genre.
Aspect2025-Q22026-Q2
For My Kid13%9%
Life Circumstance2%8%
College Nursing2%3%
Legal Life Event—3%
Behind On Credits1%3%
Job Career2%3%
Bullying Social2%2%
Flexible6%2%
Supportive Coach0%2%
Too Old1%2%

By brand — read the mentions

Most-upvoted (salience-ranked) attributed mentions per brand; the evidence span that drove attribution is highlighted. Click to expand.

Grad Solutions n=7
Graduation Alliance n=3
Learn4Life n=0 — no recent mentions
Ahsa n=0 — no recent mentions
Chancelight n=0 — no recent mentions
How to read this. Every number is computed in SQL over the governed metric_social_sov / social_brand tables (the model never generates figures); each brand expands to the verbatim posts (evidence span highlighted) behind it, linked to the source thread.
Window & lanes. Headline comparison = trailing 18 months; full history is retained (excluded from the comparison only, never deleted).
Limitations. YouTube capture was brand-seeded (the captured SET is a seed artifact); comment context is not yet used (standalone classification); SOV is presence-only. Single-mention attributions are within attribution noise.