Instagram Owned-Audience VOC — Ga Instagram

51 relevant customer comments across the captured brand accounts · generated 2026-06-25

Owned-audience, separate bucket. This is the sentiment of each brand's OWN Instagram audience (comments on the brand's own posts) — a different genre from ambient Reddit and from solicited reviews; it is never ranked against them. Brand promo posts and the brands' own customer-service replies are excluded (customer voice only). This is sentiment, not Share-of-Voice — which accounts were captured is an artifact, so it is not a conversation-share contest.

Owned-audience sentiment — how this brand's own followers feel

+40% net sentiment (60% positive, 1 negative of 5 recent comments) on Graduation Alliance's own Instagram — #2 of 3 in the set.

By brand — owned-audience mood

Each brand's comments on its OWN posts, as a positive / neutral / negative mix ( positive neutral negative). Owned-audience, not Share-of-Voice — which accounts were captured is an artifact, so brands are NOT ranked against each other as a conversation share.

Learn4Life
net +23% · n=26 recent · 26 all-time · pos CI 11%–42% · instagram
Grad Solutions
net +45% · n=20 recent · 20 all-time · pos CI 26%–66% · instagram
Graduation Alliance ← CLIENT
net +40% · n=5 recent · 5 all-time · pos CI 23%–88% · instagram

What the audience actually mentions (thin layer)

Only 4% of IG comments carry a substantive taxonomy aspect — owned-audience comments are sentiment-dense but aspect-sparse (reactions/affirmations more than product discussion). Shown for color; not defended per-aspect metrics.
Flexible
2.0% · n=1
Academic Test Wall
2.0% · n=1

Read the comments

Most-liked positive and negative comments per brand's owned audience.

Learn4Life n=26

Top positive

Grad Solutions n=20

Top positive

Graduation Alliance n=5

Top positive

Top negative

How to read this. Every number is computed in SQL over the governed metric_ig_sentiment table (the model never generates figures); attribution is deterministic (each comment belongs to the account it was posted on).
Window & lanes. Headline = trailing 18 months; full history is retained (excluded from the comparison only, never deleted).
Limitations. Owned-audience only (a self-selected, brand-favourable population — not the general market); comments are sentiment-dense but aspect-sparse; comment context (the parent post) is not yet used. Sentiment here is comparable ONLY with the owned-audience caveat.