A Brand Study — what the data says to sell
The whole story in plain English — the big idea, the three pillars, the buyer types, and the creative plays with real copy. Built to present from.
→ ▦What 14,119 records say, by platform — Share-of-Voice, the demand-voice theme map, paid-creative comparison, owned-audience sentiment. Every number traces to real quotes; the model never generated a figure.
→ ◉The text-network topic maps for Graduation Alliance, the demand-voice category, and competitors — with the machine-detected "coach-shaped hole." The one that looks cool on a wall.
→The complete analyst write-up — every claim cited to a real record, the rigor block, the ranked diagnosis and creative backlog. The evidence behind the summary.
→ ＋The navigable app: the buyer personas, the competitive wedges, the creative-angle backlog, and the "own finishing" thesis laid out section by section.
→ ＋The denominators behind every number — prevalence, the persona roster, the stratification profile, the capture manifest + coverage audit. The ground truth, aggregated (no raw PII).
→