# GA Creative-Strategy — Quantitative Prevalence (full-corpus classification)

Backend: gpt-4.1-mini via Zhiyun (Azure group), batched+concurrent, validated against schema. Classified 13,075 records (81 Meta ads + 12,994 VOC; 2,957 VOC on-topic, 10,037 flagged off-topic).

## Demand voice — buyer (on-topic VOC, n=2957)

**trigger** (% of on-topic VOC citing):
- job_career: 9% (280)
- college_nursing: 4% (133)
- for_my_kid: 4% (108)
- military: 2% (58)
- legal_life_event: 1% (31)
- aging_out_shame: 0% (13)

**barrier** (% of on-topic VOC citing):
- life_circumstance: 13% (390)
- academic_test_wall: 11% (311)
- mental_health: 10% (281)
- behind_on_credits: 4% (127)
- bullying_social: 4% (124)
- financial: 2% (57)

**objection** (% of on-topic VOC citing):
- fail_again_fear: 8% (223)
- too_old: 5% (155)
- is_it_legit_accepted: 4% (123)
- cost_fear: 2% (60)

**persona** (% of on-topic VOC citing):
- adult_no_diploma: 34% (1,018)
- at_risk_youth: 26% (778)
- parent_of_teen: 7% (205)
- returning_dropout: 5% (146)
- educator: 4% (132)

**decision_factor** (% of on-topic VOC citing):
- supportive_coach: 12% (367)
- flexible: 4% (127)
- employer_college_accepted: 3% (79)
- fast: 2% (58)
- free: 1% (42)

## Ad creative — angle/offer/audience/emotion (Meta ads, n=81)

**angle:**
- free_cost: 30% (24)
- support_coaching: 12% (10)
- flexible_online: 12% (10)
- parent_for_child: 10% (8)
- accredited_legit: 9% (7)
- real_diploma_not_ged: 7% (6)
- prestige_outcomes: 4% (3)
- career_job_roi: 4% (3)
- second_chance: 4% (3)
- fast_completion: 1% (1)
- urgency_scarcity: 1% (1)

**offer:**
- free: 52% (42)
- laptop_included: 6% (5)
- state_funded: 6% (5)

**audience:**
- adult_self: 46% (37)
- youth_self: 23% (19)
- general: 20% (16)
- parent: 11% (9)

**emotion:**
- hope: 68% (55)
- empowerment: 14% (11)
- reassurance: 6% (5)
- pride_achievement: 4% (3)

## Ad angle prevalence by brand

| angle | GA | GradSol | L4L | AHSA |
|---|---|---|---|---|
| free_cost | 18 | 1 | 3 | 2 |
| support_coaching | 9 | 1 | 0 | 0 |
| flexible_online | 10 | 0 | 0 | 0 |
| parent_for_child | 1 | 0 | 7 | 0 |
| accredited_legit | 7 | 0 | 0 | 0 |
| real_diploma_not_ged | 6 | 0 | 0 | 0 |
| prestige_outcomes | 0 | 0 | 0 | 3 |
| career_job_roi | 2 | 0 | 0 | 1 |
| second_chance | 3 | 0 | 0 | 0 |
| fast_completion | 0 | 0 | 0 | 1 |
| urgency_scarcity | 0 | 1 | 0 | 0 |